PMI Developments was granted permission to knock down an empty shop and redevelop land at 19-21 Cambridge Street last year.

Citing “a number of factors” negatively impacting the viability of hotel use, the company has now started consultation over plans to build a multi-storey student block.

PMI Developments and Peveril Securities wrote: “Due to a number of factors, the viability of hotel use has been negatively impacted by market forces over the past 12-18 months, and thus the hotel operator couldn’t proceed.

“The need for regeneration of Sauchiehall Street is well documented and we are keen to progress with our plans to invest in the area, tackle a derelict building and introduce vibrancy and increased footfall. Changing the use to Purpose Built Student Accommodation (PBSA) allows us to proceed with our investment plans.”

Haus Collective has been retained as the architect to ensure continuity with the approved 18-floor aparthotel designs. 

Consultation documents state: “The revised proposals will maintain the consented massing, approach to materiality and overall aesthetic as closely as possible whilst addressing the spatial and technical differences between the two use types.”

The aparthotel was to have had 161 units — 55 small studios, 75 large studios and 31 with one bedroom .

A coffee shop and workspace area will be created on the ground floor. There will be external amenity space on level six.