The homes at Kinion Place will be built in 2, 3 and 4-bedroom variants, both semi-detached and detached, all in landscaped surroundings.

They will be the first to be marjketed by Bancon under its new all-inclusive concept, which sees all the little touches built in with no extra or hidden costs and a high specification included.

German-designed Leicht kitchens will form the heart of the home with Siemens appliances including dishwasher and fridge-freezer.

Kitchens are spacious and storage designed in, with oak veneered wardrobes included in all bedrooms and oak veneered internal doors throughout.

The homes are also designed to be energy efficient, offering a warm and cosy feel with lower energy bills.

The new neighbourhood is located just off the A96, less than six miles from the city centre, with the benefit of local facilities, access to the country, the beach and the city close by.

Jo Skinner, sales and marketing director for Bancon Homes, said: “Kinion Place is an exciting new place to live with easy access to the city and plenty of space to enjoy.”