Launched yesterday, the competition allows people to enter to win £500 by purchasing a pair of socks online, with an additional pair then being sent to a homeless person within the local area.

Organisers say the project aims to help homeless people in Dundee, so for every entry into the competition, a pair of socks will be donated in the local area.

A recent study showed socks were the item of clothing most needed by homeless people. A similar scheme is also being run in Hull.

Ellen Olesen, the CEO of Socks From Denmark, which is behind the lottery, said: “We chose Dundee because after visiting a range of Scottish cities, it was our favourite and had a certain atmosphere which we loved.

“We also came across some friendly homeless people who we promised we would help.”

Ellen added: “The Socks Lottery is just one of many surprises we have planned for Dundee in 2017 and we cannot wait to share more.”

Entrants must select socks online with a draw taking place one week later on Tuesday February 21.

The socks are provided by Socks From Denmark, who design socks in the city of Aarhus in the Jutland peninsula of Denmark. Each sock comes with an explanation of where the design came from and teaches some handy Danish words.

You can enter into the draw here.