The City Centre Living Strategy proposes how the area’s population will double in size to 40,000 over the next 15 years.

The strategy will be delivered through an action plan containing 20 actions aimed at: doubling the residential population in the city centre by 2035; repurposing redundant commercial space, including vacant upper floors; delivering high quality public spaces that are responsive to climate emergency; attracting investment; maintaining a continuous dialogue with Glasgow’s citizens to support the delivery of the strategy.

Glasgow city centre has not traditionally been a centre for population growth. Approximately 20,000 people live in the area - a low figure in the context of the wider city population and comparator city analysis. The Centre for Cities reported that the number of 22-29 year-olds living in large city centres almost tripled between 2000-2011 as young, single, highly-educated ‘millennials’ opted to settle in urban areas. In the UK, Birmingham, Liverpool and Manchester are the leading cities for such growth.

Population density is now considered crucial to the success and sustainability of city centres. These areas have traditionally been home to a thriving retail sector, and while Glasgow remains the biggest shopping destination in the UK outside of London’s West End, the rise of online shopping and shifting investor demand means that new uses have to be found for redundant floorspace; residential development offers a good opportunity to re-purpose this space.

The consultation findings showed strong support for the six objectives of the City Centre Living Strategy, with a clear majority supporting the idea that a more liveable city centre would attract more residents and investment.

Findings include:

• Doubling of the city centre population: 73% of the respondents strongly agreed or agreed with the actions proposed to double the city centre population by 2035; with key issues raised including a people-first approach to traffic management, the design of public realm (including more green space) and sustainability - in terms of encouraging conversions and preservation of heritage rather than new builds - and a holistic approach to transport.
• Vacant Commercial Space: 91% of respondents strongly agreed or agreed with the actions associated with finding productive outcomes for vacant commercial space, with particular focus on upper floors; with other issues including calls to support small businesses in accessing vacant properties, and incentives for the conversion of upper floor spaces into residential units.
• Environment: 98% of the respondents strongly agreed or agreed with the actions associated with a quality city centre environment that is cleaner, greener, safer, more sustainable, better connected and easier to walk;  and there was support for sustainable transport options and the conservation of historic buildings and environment to enhance the city centre’s liveability.
• Quality in Design: 74% of respondents strongly agreed or agreed with the actions associated with delivering quality in design; with respondents keen to see more green space as a part of a variety of climate mitigation solutions across the city centre, and that new buildings should be well designed, responding to local context, heritage, and climate.
• Investment: 76% of respondents strongly agreed or tended to agree with the actions associated with offering a responsive, innovative approach to investment opportunities; with a welcome for an increased residential population in the city centre, which would support local businesses in an increasingly mixed-use environment.
• Resilient Neighbourhoods: 76% of respondents strongly agreed or tended to agree with the actions associated with enabling resilient, empowered and socially cohesive neighbourhoods; with calls to ensure all the shops, services and social infrastructure require for a self-sufficient community.  Some concerns were raised about the amount and quality of student accommodation and public safety.

Councillor Susan Aitken, leader of Glasgow City Council, said: “Glasgow has a famously vibrant city centre, offering so much to so many people. This strategy will build on its strengths to create a place where more people want to live and visit and businesses to locate and invest, not just as we recover from the COVID crisis but also for decades to come.

“The ultimate goal is the development of a more liveable city centre, capable of attracting a bigger, sustainable residential population to the very heart of Glasgow.”