The change – which took effect from 26 July – includes a new Riverside Scotland logo.

Irvine Housing Association became part of The Riverside Group in 2011, a decision which has delivered significant customer service improvements for tenants, continued investment in existing housing stock and financial support for major new-build projects.

As the organisation now provides social housing for people far beyond the Irvine area– with homes across Ayrshire and in Dumfries & Galloway – the new branding also better reflects the geography of the business.

In addition, the business has ambitious growth plans for the future including innovative new partnerships and developments, a major new-build programme over the next three years and further improvements for existing customers.

Irvine Housing Association customers will notice no change other than to the branding of the business - the organisation’s day-to-day services will continue as they are now and everyday decisions about the business will continue to be made by the local management team and existing Irvine Housing Association Board.

Paul Hillard, Riverside Scotland managing director, said: “This is an exciting development for our business and one that makes sense as a natural next step – we’ve been part of The Riverside Group for 10 years now and our business has grown beyond Irvine during that time.

“I’m really looking forward to the future as Riverside Scotland. We have exciting projects underway already, a continued focus on further improvements for our customers and lots more expansion to come as we move into the next phase of our journey.”

The organisation has this year begun work on an innovative 63-home modular housing development at Dundonald, in partnership with The Wee House Company, which represents its first homes in South Ayrshire and is the largest development of its kind in Scotland.

Work is also underway on phase 2 of the Tarryholme development, delivering a further 77 homes in Irvine, including specific provision for accessible homes and homes suitable for the needs of veterans.