Property consultancy firm Iceni Projects has submitted a planning application in principle to South Ayrshire Council on behalf of James Craig Ltd for the proposal.

Last year, Iceni lodged plans to build 350 new homes as well as shops, food and drink outlets and offices near the Holmston Old Toll, on the eastern side of Holmston Roundabout.

According to the Ayrshire Post, as many as 88 homes would be earmarked for affordable housing, 110 jobs will be created during the construction phase and the total cost of the build is expected to be £48m.

And a new pedestrian/cyclist underpass under the A77 would be provided in order to facilitate a “safe crossing” of the A77 for them.

The developers said: “The proposed development would provide a significant contribution to the community by providing new homes- including much needed affordable homes- and new active travel infrastructure, including a safe crossing of the A77.”