Shonagh brings over 20 years of experience from the housebuilding and property industry having previously worked for housebuilders Miller and Cala and property specialists Savills and Knight Frank.

Responsible for managing the sales functions within Cruden homes across the West of Scotland, her role will include helping to develop sales and marketing strategies and enhancing the customer experience.

Fraser Lynes, managing director at Cruden Homes, said move reinforces the company’s expansion plans to remain firmly at the forefront of Scotland’s residential market.

He added: “We are delighted to have Shonagh join Cruden Homes West. Bringing in experienced talent to the business underlines our expansion plans within the West of Scotland and Shonagh has already shown to be a great fit for the existing team.

“Over the last few months, despite the challenges brought by COVID, we are seeing a surge in demand for our new homes and our sales team will be key for bouncing back and refocusing our attention to growth.”

Shonagh Morgan said: “I’m thrilled to join the team. I love being involved in people’s house buying journeys and building good customer relations and it’s a very exciting time to join such a well-established and respected company.”