Persimmon forecasts profits boost but recovery ‘still has a way to go’

Persimmon forecasts profits boost but recovery ‘still has a way to go’

Housebuilder Persimmon has predicted that its annual profits will be at the top end of forecasts but warned that buyer confidence was vulnerable to uncertainty over interest rate cuts.

The company reported a 7% increase in new home completions during 2024 to 10,664, which was slightly ahead of expectations.

Similarly, average selling prices were also up slightly, while Persimmon entered 2025 with an improved order book.

Underlying pre-tax profits for the full year are set to come in towards the upper end of the £349 million to £390m range expected by the market. This compares to £351.8m in 2023, when pre-tax profits slumped from the previous year’s £730.7m.

Dean Finch, group chief executive, said: “We performed well through 2024 delivering 7% growth in completions, ahead of market expectations. We expect to report an underlying operating margin in line with the prior year, as previously guided, with 2024 underlying profit before tax expected to be around the upper end of market expectations. Customer enquiries and sales rates have been consistently ahead of the prior year since the spring selling season.

“Persimmon has worked hard and is well positioned for the future, supported by the land and planning investment we have made in recent years, our vertical integration capabilities and our excellent teams. This investment, coupled with the government’s ambitious planning reforms which demand more of the high-quality, affordable homes which are Persimmon’s core strength, supports our growth ambitions in the medium term.

“I want to extend my gratitude to our colleagues, subcontractors and suppliers for their dedication and support. Their efforts have been instrumental in keeping Persimmon well-placed to provide high-quality, sustainable homes at affordable prices to customers across the UK.”

Share icon
Share this article: