‘Resale Therapy’ campaign gets shoppers involved in fight against housing emergency
Shelter Scotland is on a mission to encourage more people to discover the joys of shopping second-hand and extending the life of clothes this September with its ‘Resale Therapy’ campaign.
Not only does this mean helping the environment, but also finding stylish looks, and in doing so, supporting Shelter Scotland in the fight for home.
The total CO2 footprint of clothing in the UK in 2016 was 26.2 million tonnes, with 921,000 tonnes of textiles ending up in household residual waste in 2017. However, by doubling the life of clothes, greenhouse gas emissions can be lowered by 44%.
Ahead of ‘Second-hand Wardrobe Day’ on the 25th August and ‘Sustainable Fashion Week’ at the end of September, Shelter Scotland is helping to combat this by emphasising the importance of charity retail as the most sustainable and ethical choice when it comes to updating your wardrobe.
‘Resale Therapy’ will promote preloved shopping and donating as an antidote to fast fashion. To help people make more conscious fashion choices this September, Shelter Scotland has teamed up with designers Conor Blessing and Ros Williams, who will be hosting a clinic at the Motherwell store on Saturday 16th September where they will be sharing tips and tricks to get the best out of charity shopping, helping shoppers upcycle and alter clothes to prolong their life.
Shelter Scotland is no newcomer to promoting upcycling and the circular economy. The charity is working with WRAP on the Textiles 2030 initiative, where they are aiming to accelerate the progress towards a circular textile economy and engage people to buy, use and dispose of clothing and textile products in ways which reduce climate impact and resource use.
A spokesperson said: “Whenever you shop with Shelter Scotland, all profits support the essential work to defend the right to a safe home and fight the devastating impact the housing emergency has on people and society. On September 30th 2022 there were 28,944 live homelessness cases in Scotland, which is the highest number on record and up 11% compared to the previous year.
“By donating to and shopping at Shelter Scotland’s charity shops, conscious consumers can support the charity’s frontline services to continue providing free and expert help to anyone facing homelessness, as well as helping to campaign for lasting change.”