SIM Building Group Ltd had proposed to deliver 12 apartments in a three-storey block at Ruchazie Place.

Thenue Housing had submitted a letter of support for the application stating that it had 338 applicants on its waiting list for two-bedroom homes in the area “all who need good quality, warm and safe housing”.

A decision notice issued by the council states: “The proposed design and architectural detailing, in particular, the proposed scale, massing, fenestration detail and materials are of poor quality and fail to provide a satisfactory response to the site itself and the wider context.

“The car parking area is excessive and visually over-dominant, to the detriment of the overall design and wider streetscape.

“The landscape design is ill-considered and lacking in extent. It fails to provide adequate, qualitative external amenity space to prospective residents.”

A spokesperson for Thenue told Scottish Housing News: “We are naturally disappointed at this planning consent being refused especially as we have a long waiting list for this type of property in this area.”