UNIQLO partners with Social Bite and Unique Assembly to provide warmth to communities
Global apparel retailer UNIQLO has announced a partnership with Social Bite offering the distribution of over 2,500 HEATTECH items - innovative thermal clothing that converts body moisture into heat - across Scotland to support individuals affected by homelessness this winter.
This winter, UNIQLO will launch the ‘Heart of LifeWear’ initiative donating one million new items of HEATTECH, thermal clothing, worldwide to make life a little more comfortable for those who are in a severe situation. With the help of its NGO partners, UNIQLO is working to provide warmth and comfort to people all over the world.
Since the opening of the UNIQLO Edinburgh store in April 2024, UNIQLO UK has partnered with local Scottish charity Social Bite, to support its mission to end homelessness. Social Bite is one of the UK recipients for the ‘Heart of LifeWear’ initiative launched by the clothing brand.
Josh Littlejohn, Social Bite founder, said: “We’re thrilled that our partnership with UNIQLO will bring thousands of thermal items to people affected by homelessness this winter. This essential support provides warmth and comfort through the coldest months, while also helping to raise awareness of challenges faced by people most in need.
“With homelessness rising across the UK, UNIQLO customers can also make a financial donation to Social Bite at UNIQLO tills this season, supporting vulnerable people during winter and beyond.”
Alongside Social Bite, UNIQLO UK will partner with Goods for Good, Crisis Liverpool, Crisis London and New Horizon to distribute a total of 10,000 HEATTECH items this winter.