Webinar details challenge of digital service shift for housing associations
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A webinar held by Orbit Communications which discussed how housing associations should embrace digital change to appeal to the current shift of tenant demographics has been made available to view.
Responding to a challenge set by Scottish Housing News editor Kieran Findlay, the Orbit team said communications professionals are critical in identifying shifts, driving them, implementing them and making sure they are effective.
The session also discussed:
- Changing staff and tenant culture to embrace digital transformation changes
- Ensuring different audiences are involved in digital shift and know how it can help them?
- How to set meaningful objectives and timescales and measure success?
- Convincing others to give digital communications a chance to embed and become effective?
- The next shifts in technology creating new demands and opportunity.
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